jump to navigation

Tiger Woods Isn’t Like Mike… He’s Better October 17, 2007

Posted by Marquis Chapman in Golf, Sports.
trackback

Tiger Woods

Tiger Woods is definitely not a better athlete than the great Michael Jordan, but as unbelievable as it may sound, Woods is superior than Jordan when it comes to endorsing a product.

Now, I know what you’re thinking. You’re probably saying to yourself there is no possible way that Tiger Woods could endorse a product better than “Mr. Endorsement” himself, the great Michael Jordan.  However, Gatorade begs to differ. 

On Tuesday, Gatorade announced that they would be doing an endorsement deal with Woods, and would be giving Woods his own brand of drink called “Gatorade Tiger.”  The flavors of the drink will include cherry blend, citrus blend, and grape.  The deal is Woods’ first U.S. deal with a beverage company and his first licensing agreement. 

Deals of the agreement were undisclosed, but there are reports that Woods will make $100 million dollars off the deal.  With this deal, Woods is moving very close to the $1 billion dollar mark off of endorsements alone. 

While Jordan endorsed Gatorade products almost his entire career, he was never offered or given a licensing deal.  Jordan’s deal with Nike was a reported $47 million dollars over five years, while Woods’ deal with Nike pays him $100 million over 5 years.  Lastly, Jordan has never come even close to reaching the billion dollar mark with endorsements and his NBA contract combined.

Like Mike? I’d rather be like Tiger.

Advertisements

Comments»

1. Pete Rose - October 17, 2007

Nike decides who gets paid what.

How much to pay off the losers, fix games etc..

ESPN is cool with this deception too.

2. W.B. - October 17, 2007

What amazes me is the idea of a company paying a human being (like you and I, who’s really good at something, like you and I probably are) 100 million dollars so they can use his name and image to promote their products…. Like walking billboards…. but for 100 million, not a problem… even if deep down Tiger felt signing on with Gatorade was like making a deal with the devil… for 100 million, not a problem…

3. Marquis Chapman - October 17, 2007

I can’t imagine making 100 million dollars for just holding up a sports drink and smiling. In five years or so, he’s going to be a billionaire off of endorsments alone! Truly amazing. Lebron will probably be the next in line.

4. K.C. - October 17, 2007

W.B. you hit it right on the head. The operative sentence is he’s not like you and I, He’s “Tiger”. That is the marketing game,name recognition. People who don’t even like sports drinks will try Gator-ade just because Tiger say’s it’s good.The ultimate goal is that the athelete is synonomous with the product i.e.Nike and Michael Jordan.Still thats a lot of $$$$$.

5. tsos20 - October 17, 2007

Jordan didn’t dominate his 1st few years; he also took a hiatus to play basball, in the prime of his career. Tiger started out on top and has never faltered or drifted focus. He is having a career that is superior to even MJ.

On top of his career success, he plays a non team sport. Tennis players and golfers make the best spokes people.

Lastly, Jordan has been implicated in gambling stories. Woods has a spotless resume to date.
The Sultan on Sports

6. Real Talk TC - October 18, 2007

im happy for tiger. im happy for mike. im sure tiger is thankful for mike. y should tiger be thankful u might ask, well; its simple: without mike paving the way for these young athletes by getting these outrageous endorsement contracts, they wouldnt be getting them either.. mike was the innovator. so with him making money, he allowed them to make more money. its not a matter of who is a better athlete by any means, its about who is marketable and when are they marketable. tiger, make ya money playboy. thanks mike, maybe one day, because of u, i can get a 300 million dollar 4 yr contract with viagra.

7. Real Talk TC - October 18, 2007

and by the way, mike did dominate as soon as he got in the league but not on the winning championships level. get it right.

8. K.C. - October 18, 2007

Spotless resumes are’nt a prerequisite for slinging products. Case in point Charles( I am not a role model ) Barkley . Who is still hawking products with D-Wade. Thats the quirky thing about marketing ,you can have a edge ,but you cant be a bad dude that the public can’t stand. One thing is for sure companies like Nike and Gatorade have very vague good citizen clauses if you mess up they will drop you like a hot potatoe


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: